Symptoms
Gentle options
When food is hard, a few easy ideas that suit how you feel, each with a short reason. Save the ones that help.
Coming soon
From your first trimester to their first tastes.
ima is a smart nutrition app that answers everyday food and feeding questions, from pregnancy to breastfeeding and first foods.
- Guidance from health bodies
- Data stays private
One app, every stage
Your story grows together. So does ima.
Pregnancy, the weeks after birth, breastfeeding and weaning each change what’s needed and what’s safe to eat for you and your little one.
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Week 1 to 42
Pregnancy
Track your meals and symptoms, check that ingredients are pregnancy safe, and get food ideas for morning sickness.
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The first weeks
After birth
Quick recovery check-ins to share with your midwife, and food recommendations that get you and your body through the first few difficult weeks.
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Baby’s day one
Breastfeeding
Log breastfeeds with a timer for each side, expressed milk, formula, or a mix of all three. A partner or nanny can log feeds too, along with nappies and any symptoms.
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From 6 months
First foods
First textures and tastes, one step at a time. Introduce allergens one by one, and track any symptoms in the 48 hours after.
How it works
Log your foods and feeds. We’ll join the dots.
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Step 1: Log what you eat
Take a photo, scan a barcode or a label, type it or just say it. ima lists the ingredients and estimates the amounts.
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Step 2: Check before you eat
After logging the food, the Food Safety Checker goes ingredient by ingredient, flagging any unsafe pregnancy ingredients.
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Step 3: See what you’re getting
Check your main macronutrients at a glance, or open a full breakdown of your day. A personalised nutrition tip shows what could help, with your symptoms in mind.
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Step 4: Tell it how you feel
Nausea, heartburn, the smell of fish. Log what’s hard today and ima suggests gentle food ideas that suit. Everything you log is ready to share at your next appointment, and if you tick a warning sign, it tells you who to contact straight away.
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Step 5: Keep going after birth
Quick check-ins follow your recovery. Log breastfeeds, bottles and nappies, then your baby’s first solids, all in the same place as your own meals.
Features
Everything for you both, in one calm place.
Appointments
Ready for every check-up
See what’s coming up, note questions to ask, and turn your food, symptoms and supplements into a summary to print.
Supplements
Doubled up? You’ll know.
Tick off your supplements in one tap. If two products both contain vitamin D, ima tells you.
Meals
What to eat next
Up next suggests a meal or snack that fits your stage, your symptoms and anything you avoid, with recipes to save.
Care
Lab results, kept as written
Snap or upload a blood test report, check every value against the original, and see your latest results next to the last ones.
First foods
Allergens, one at a time
See which allergen you’re introducing, how often it’s been offered, and any symptoms logged in the 48 hours after.
After birth
Your recovery, too
Quick check-ins on bleeding and pain, clear guidance on when to get help, and food tips for one-handed days.
Baby
Feeds, nappies and symptoms
The last feed, which side and who gave it, at a glance. Feeds, nappies and any symptoms, logged by whoever’s there.
Carers
Hand over with confidence
Invite a partner, grandparent or nanny to log for your baby. They see only what you share, and the handover keeps everyone up to date.
Our approach
Careful by design.
There’s a lot of advice out there, and not all of it is right for you. ima is built to be the calm voice: clear about what the guidance says, and honest about what it can’t know.
Every answer shows its source
Food safety answers quote the guidance word for word, with where it comes from and when it was last reviewed.
Knows when to step back
ima never diagnoses, names a trigger or interprets results. If you tick a warning sign, food ideas pause and it shows who to call.
Your family’s data stays private
Everything you log about you and your baby is treated as sensitive. Carers only see what you choose to share, and you can take your data with you or delete it whenever you like.
FAQ
Questions, answered.
Still wondering about something? Email us at hello@ima-app.com.
A smart nutrition app for pregnancy, the weeks after birth, breastfeeding and your baby’s first foods. You log what you eat and how you feel, and ima shows what you’re getting, checks foods against guidance from health bodies and suggests meals that fill the gaps. Once your baby arrives, it tracks their feeds, nappies, sleep and first foods alongside your own records.
We’re building it now. Join the waitlist and we’ll email you as soon as ima is ready for you.
Food safety follows guidance from health bodies on foods to avoid in pregnancy and while breastfeeding. Every answer quotes the guidance it’s based on, with its source. Nutrition is compared with references for your stage, for example the extra energy suggested in the third trimester.
No. The Practical view gives you food ideas with no numbers at all. If you’d like the detail, switch to Detailed to see energy, protein, fibre and fluids. There are no scores, streaks or “calories left”, and you can change your mind whenever you like.
No. Log what you can. Partly logged days are still shown, they just aren’t compared, and anything you didn’t log is never counted as zero. Repeating a usual meal takes one tap.
Yes. Invite a partner, grandparent or nanny to log your baby’s feeds, nappies and sleep. They only see your baby by default, every entry shows who logged it, and you can stop sharing at any time.
Yes. You follow your pregnancy as usual, and the little one you’re still feeding gets their own profile. While you’re pregnant, ima checks your own food against pregnancy guidance. On your older baby’s profile you can log their breastfeeds alongside the solid foods they’re starting, kept separate from your pregnancy records.
No. ima gives general information about food and nutrition. It doesn’t diagnose anything, name the cause of a symptom or interpret test results, and it isn’t a substitute for your midwife, doctor or dietitian. If you tick a warning sign, it points you to the right help, and in an emergency you should always call your local emergency number.
Yes. Everything you log about you and your baby is treated as sensitive health information, and we never sell it. Carers only see what you share with them, and you can export or delete your data whenever you like.
Join the waitlist
Be one of the first to try ima.
We’re building ima for you and your little one. Leave your email and we’ll let you know as soon as it’s ready.